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Roger Staubach: Net Worth & How He Made His Money

Last updated on July 20, 2020 by

Roger Staubach’s net worth: $600 million

Roger Staubach played in the NFL from 1969-1980. However, most of his net worth comes from entrepreneurial ventures, real estate, and investments after he retired from football, the most remarkable being the sale of his company in 2008 for $640 million.

Roger Staubach, a successful former star player of the American Football League (NFL), was born in Cincinnati, Ohio, in 1942. In his days, Staubach, who boasts a German descent, played the pivotal role of a formidable quarterback for the NFL’s Dallas Cowboys team. In 1963 at a tender age of 21, Staubach became the proud winner of the Heisman Trophy. Later, the young player had a successful stint with the US Navy.

In his career, Staubach won the Super Bowl’s prestigious and highly coveted Most Valuable Player award. During his colorful era, Staubach remarkably topped the league four times in passer ratings. In 1984, five years after retiring from active sport, Staubach received the highest honor for his sterling achievement in the history of the NFL; the judges inducted him into the professional football Hall of Fame.

Moreover, Roger Staubach’s name is indelibly inscribed in the history books of the Cowboys for his role in leading the NFL team to two epic Super Bowl appearances; Super Bowl X and XIII.  Even though on both occasions the Cowboys lost the tournament to the rival Pittsburg Steelers, Staubach came back with his head high.

Roger Staubach’s current net worth is estimated at $600 million. Interestingly, this surpasses the $200 million net worth ascribed to the next top-earning NFL player, Payton Manning. Staubach’s wealth is, evidently, three times as much.

Roger Staubach’s Source of Wealth

Roger Staubach’s massive wealth is derived from various sources, including a successful career in the lucrative US Football League. Remarkably, in 2014 the ticket for the famous US Super Bowl cost about $3,400. Companies that wanted to reserve advertisement spots were compelled to part with $4 million. The winning quarterback in this tournament is guaranteed to book a contract worth around $100 million while a players’ average salary can reach $2 million.

In 1969 Roger Staubach was a team member of the Dallas Cowboys, where he played for 11 successful seasons. Even though playing in the NFL did not come with hefty perks, Staubach received a starting salary of around $25,000 as a new-signing in the Dallas Cowboys. Eventually, Staubach won more accolades in the NFL as a 6-time Pro Bowler. He was declared the 1978 winner of the Man of the Year award.

In the 1970s, while still turning out for the Dallas Cowboys, Staubach earned a substantial sum of money from his work as a broker in the real estate sector. Yes, unlike most of his peers, Staubach did not wait to hone his entrepreneurial skills later, after retiring from the game. He chose to start developing his businesses side-by-side with the football engagement. He usually did this during the offseason breaks. By 1977, two years before retiring, Staubach had already established a full-fledged, running company.

Why did he do this?

In his own admission, Staubach said he was keenly aware that his career in the NFL could come to an abrupt end in case he got hurt or lost the contract; this would put his family in peril. Moreover, in those days, players in the NFL were not well paid. In time, Staubach worked with Henry Miller’s commercial real estate firm in Texas. He later described the veteran real estate mogul in glowing terms, hailing him as a man of great qualities and his beloved business mentor.

In time, the famous footballer made substantial wealth, with considerable investments in real estate, various commercial interests, and several business enterprises. Significantly, in 2008, Roger Staubach sold his company at a massive profit.

He received a whopping $613 million for the record-breaking deal.

How Staubach Set Up His Multimillion-Dollar Company

In 1977 Roger Staubach decided to take the plunge in entrepreneurship and set up his own company. When he later retired from professional sport in 1979, Staubach invested everything he had in developing his Texas-based company. Staubach also engaged several experienced partners to help him steer the new company. These efforts paid off when Staubach’s company grew in leaps and strides, eventually expanding to acquire a national entity status.

In his words, Roger Staubach said that his career as a player in the highly competitive American Football League had taught him that nothing comes without hard work and investment in time, energy, and resources. In fact, he noted that success in business, just like sport, required lots of strategies, preparation, and patience.

Throughout the 1990 years and into the 2000s, Staubach grew his company phenomenally, developing a robust client base. The company specialized in guiding clients to locate industrial, retail, and office space. Despite the ups and downs of the Texas economy, Staubach’s Company endured and prospered.

By 2008, Staubach’s company boasted in its 1,100 employee brigade. These served in some 50 offices. The offices were located all over North America. Nevertheless, it soon became apparent that most of the clients wanted enhanced services; they wanted the company to have a stronger presence outside the US.

Fortunately, after a time, Staubach identified a real estate business magnate, Jones Lang Lassale, who proved to be a willing partner. Lang Salle’s company was based in Chicago. Eventually, in 2008, this company bought Staubach’s company. The deal was designed to run for several years. When complete, this deal proved to be a real game-changer; it was worth a staggering $640 million.

Despite his wealth, this was a massive payout for Staubach.

Staubach Spread His Eggs in Many Baskets

Being a smart entrepreneur, Staubach did not risk to put his eggs in one basket. Instead, he decided to spread out the resources. Interestingly, he had strategically extended out considerable equity to the workers as his company grew.

At the time of the big payout, Staubach owned a mere 12% stake in the company. Thus, he assigned half of the money accruing from the sale into a special trust for his children. The final payment for the massive sale included a 40% earnout for the company. This was the handsome attainment of a set target.

To date, Staubach continues to sit on the JLL board and serve as executive chairman. To underscore his strong work ethic, he faithfully reports to work and maintains a strong bond with the customers. As Forbes recently estimated, Staubach regularly makes a profit of around $12 million annually. This includes the $4 million, which is deposited as the children’s trust.

Staubach recently joked that he could not retire because he did not make a lot of money in sport. Other companies in which Staubach has interests include Hall of Fame Racing. This company is co-owned with Troy Aikman, who is his former teammate at the Dallas Cowboys.

A Breakdown of Staubach’s Impressive Net Worth

The breakdown of Roger Staubach’s net worth boils down to the annual salaries, earn outs, contracts, stock ownership, and endorsements that he received beginning 1969 to date. It makes for an interesting study.

Staubach owns several multimillion properties, including an expansive 12,800 square feet retreat that is valued at about $5,400,000.

The total amount of money that Staubach raised in collaboration with several companies to develop modern varieties of football helmets are valued at about $30,000,000. The money went to the Staubach kitty.

The estimated value of the Staubach Trust, reserved for the care of his children, is about $4,000,000. In Feb 2014, the Staubach company earnings were valued at $36,900,000 after reaching set targets. In the previous year, 2013, the total company earnings were valued at $12,000,000.

The total payment received by Staubach, in several years after selling his company to the businessman Lang Lasalle, was valued at $640 million. In 2008, Staubach had already received some $ 613,000,000 from this deal.

The value of Staubach’s annual salary in 1980, while playing for the Dallas Cowboys, amounted to around $160,000. The 1976 yearly earnings were $95,000. In 1969 Staubach received $25,000 for signing up with the Dallas Cowboys. In the same year, the annual bonus came to $10,000. As noted, midway through Staubach’s career, his salary rose significantly to $95,000.

Staubach’s Biggest Pay Slip

The NFL star player received his highest ever salary just before leaving the Cowboys in 1979; he was paid $160,000. This was a huge amount of money in those days.

Staubach’s twin career aspirations and unique passion recently manifested itself in an interesting event: He entered a joint partnership with the Cowboys in a plan that sought to develop a special $62.5 million high-rise apartment into an ultra-modern training ground.

The 91-acre facility currently hosts the team’s world headquarters. In honor of the veteran quarterback, the residential tower, which is 17-stories high, has been named “the Twelve Cowboys Way”. Staubach memorably wore the No 12 emblazoned jersey in his heyday.

The historic event stirred die-hard fans of the Cowboys of the 70s since Staubach is a living symbol of the team. He earned a reputation as a successful and confident quarterback who led a legendary team. Evidently, four decades after hanging his prized jersey, Staubauch is still regarded as an integral part of the team.

Staubach’s Charity Donations

The veteran player- cum- businessman established the Roger Staubach Foundation. It is a privately-financed enterprise. This foundation has gained recognition for substantial donations to organizations like the Genesis Women’s Shelter and the Children’s Cancer Fund.

Staubach’s Sterling Achievements Leading to Riches

When he quit professional sport, Roger Stabauch held a record as the second-placed best-rated passer in the history of American football. He was rated at 83.4, just behind the top-placed Otto Graham, who is rated at 86.6.

In 1985 Staubach earned a place in American football’s Hall of Fame.

Roger Staubach was listed at No. 29 in the 1999 Sporting News List featuring the top 100 best football players in history. Staubach came second among the listed Cowboy players, only trailing Bob Lilly.

In 1983 Staubauch came out the winner in the award known as the Walter Camp Man. Later in 2001, he was granted the Davey O’Brien Legends trophy.

In January 2007, Roger Staubach was appointed to lead the North Texas Super Bowl Bid Committee. The committee was formed to push the bid for the Metroplex at Dallas to host the 2011 Super Bowl. The bid was declared successful in May 2007.

In a 2010 Dallas Morning News poll, Roger Staubach became the No 1 ranked Dallas Cowboy in history.

The Little Secrets Behind Staubach’s Business Success

When Roger Staubach was asked about his favorite car, the veteran businessman revealed that it is ‘a modest model’ of the Audi brand. Where does he like to go visiting? Staubach identified Texa’s Horseshoe Bay as the place.

What about his worst experience in business? Staubach said it was the time when he got involved in certain business partnerships that required a joint liability. Unfortunately, when push came to shove, it always seemed like no one was ready to service these liabilities- except himself. This turned out as the most challenging moment.

What does he consider as his favorite drink? He identified chocolate milk. What about his favorite food? Will it take you by surprise?  The answer is Lasagna. What is Roger’s best idea for fun? He reveals that this is when he takes the time to go out for dinner, accompanied by his wife, Marianne. Alternatively, Staubach values taking dinner with his family at home, enjoying some little red wine, or chatting animatedly with his children and grandchildren.

When at work, what does Staubach consider as fun? The business guru says that nothing rivals the exciting time when he is giving a business presentation to customers. It thrills him to realize that there are people out there who are genuinely committed to his company and who feel they are a part of it. Yes, Staubach simply loves the experience of going out in the field and making presentations to clients.

What weakness will he quickly forgive in others? His answer: Failure to be attentive; failure to listen long enough. He is ready to forgive people who demonstrate such weakness because, as he says, he is a victim; he often gets carried away, failing to pay adequate attention to matters. He admits that he’s working on the problem with the hope that things will improve.

What is Staubach’s favorite movie star? Jamie Fox, acting in “the Kingdom.” Favorite female star? Faith Hill, a singer of the country music genre.

Staubach’s Proudest Moment that Fueled a Million Dollar Empire

Staubach has an undisputed business hero: Henry S. Miller. This is the man he refers to as his mentor in the days when he first started working in the real estate sector. He considers Miller as a great man in the manner of Tom Landry. Staubach values consistent trust as the material that makes for business success. He values trustworthiness as being synonymous with another vital quality: Integrity.

What was his proudest business moment? He says that this happened when he felt ready to leave the Miller Company and venture out on his own.  Because he loved Miller’s company, he felt sad. Yet, he knew this had to happen; he had to take the leap and start his own company, embracing a life-long commitment.

Decades later, Roger Staubach feels really glad and proud that he dared take the bull by the horn; he established a multimillion-dollar empire as the prize.