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The Richest (And Most Popular) TikTok Stars Of 2020

Last updated on November 1, 2020 by
richest tiktok star

TikTok, the Chinese video sharing app, has taken the world by storm. Last year, it has grown its American user base by 97.5%, reaching 37.2 million users in this country alone. That’s more than 10% of the U.S. population!

But what’s even more surprising is that this app has created quite a few millionaires who have amassed their fortunes by posting videos and building giant audiences. So who are the richest TikTok stars in the world?

Let’s dive in below.

#1. Addison Rae Easterling

Followers: 67 million
Earnings: $5 million
View TikTok profile

addison rae

Addison Rae Easterling takes the crown as the richest TikTok star in 2020. She was born on October 6th, 2000, in Lafayette, Louisiana. As a child, she loved dancing, so she became a competitive dancer at age 6 and attended various dancing competitions across the United States. It was this experience that inspired her TikTok videos that she started publishing in July 2019.

Her dance videos quickly gained traction and she hit 1,000,000 followers on October 27th of the same year. At the time, she was studying at Louisiana State University, where her online fame did not go unnoticed.

“My name would be called out when I was walking to class, which was pretty mind-blowing,” she shared with Forbes. She started monetizing her social media presence by posting sponsored content. In December 2019, she decided to leave LSU and move to Los Angeles to pursue her social media career full-time.

Since then, she has created her own merch, partnered with brands like Reebook, and launched her makeup line Item Beauty. She is now branching out to acting and was cast for a role in the upcoming movie “He’s All That”, which is a remake of the 1999 romantic comedy “She’s All That”.

addison rae 2

#2. Charli D’Amelio

Followers: 92 million
Earnings: $4 million
View TikTok profile

Charli D’Amelio

Charlie D’Amelio was born on May 1st, 2004 in Norwalk, Connecticut. She started posting on TikTok in March 2019, but her videos only started gaining traction a few months later, in July. After several of her dance videos went viral, singer Bebe Rexha invited Charlie to perform with her at Barclay Center in Brooklyn, where the singer was opening for Jonas Brothers.

After that, Charli left Norwalk and moved to Los Angeles in pursuit of more opportunities in the entertainment industry. Since then, she has attended the Paris Fashion Week, was a guest on “The Tonight Show Starring Jimmy Fallon”, and appeared on a Super Bowl commercial, as well as engaged in a variety of other commercial endeavors.

At age 16, she was the youngest person to ever be included in the Fortune magazine’s prestigious “40 under 40”list. She also collaborates with her sister Dixie, who’s the next on this list and with whom Charli has launched a makeup line and a nail polish collection.

#3. Dixie D’Amelio

Followers: 42 million
Earnings: $2.9 million
View TikTok profile

Dixie D’Amelio

Dixie D’Amelio, who was born on August 12, 2001, is the older sister of Charli Damelio.

After her sister Charli became popular on TikTok, Dixie also started posting on the platform as well, quickly amassing a massive following of her own.

She left Norfolk together with Charlie to live in LA, where they work on various projects, including the previously mentioned makeup and nail polish lines, a podcast deal with the Ramble Podcast Network, and a reality TV show with Industrial Media.

In June 2020, she released her first single, “Be Happy”, which became the No.1 trending video on YouTube on its launch day, even though Kanye West and Travis Scott released their music video that same day. In August 2020, Dixie signed a record deal with L.A. Reid’s label HitCo Entertainment.

#4. Loren Gray

Followers: 48 million
Earnings: $2.6 million
View TikTok profile

loren gray

Loren Gray was born on April 19, 2002, in Pottstown, Pennsylvania. She joined TikTok back in 2015 when it was still known as musical.ly.

Unfortunately, garnering a large following on this platform in sixth grade led to her being bullied in school. However, she continued working on her social media presence, growing her TikTok following and expanding to Instagram and YouTube.

Eventually, she moved to Los Angeles to a pursue a career in social media. Her experiences with talent managers weren’t the best and she says that they misguided her and even botched several sponsorship deals. This has lead her to stop working with them and start managing her business on her own. “The only person who knows how to brand Loren Gray and be Loren Gray is Loren Gray,” she explained to Forbes. So far, she has worked with brands like Hyundai and Burger King, appeared in Taylor’s Swift video “The Man”, and released a bunch of singles.

#5. Josh Richards

Followers: 23 million
Earnings: $1.5 million
View TikTok profile

josh richards

Josh Richards was born on January 31st, 2002, in Toronto, Canada. Back in 2016, he appeared on his younger sister’s musical.ly video. The video blew up, which inspired him to create an account and start posting his own videos. He quickly reached 10,000 followers.

“It just kind of kept escalating from there,” he explained in his Benzinga interview. “I signed with a manager maybe a year after that, and then, I started doing some brand deals.”

He started touring the United States and eventually moved to Los Angeles to live with a group of other social media celebrities (he had since moved out of the infamous Sway House, though).

Josh has quite an entrepreneurial streak. He has co-founded a talent agency, TalentX, has a drink business called Ani Energy, and is an active angel investor, his most prominent investment being the social media startup Triller, where he is a Chief Strategy Officer. He believes that creating companies or getting equity in companies is the best way to capitalize on fame.

“Influencers need to learn how to properly monetize,” he told Forbes.

#6. Michael Le

Followers: 42 million
Earnings: $1.2 million
View TikTok profile

Michael Le

Michael Le was born on March 19th, 2000 in West Palm Beach, Florida. He started dancing when he was four and became a professional dancer at age 11.

He has worked with numerous brands, but he’s most proud of his Bang and Safeguard sponsorships. Michael has co-founded a Tik Tok collective known as Shluv and resides at the Shluv House in Los Angeles (“shluv” is a portmanteau for “self-love”). He wants to become a mogul and looks up to Kevin Hart, The Rock, and Will Smith. At the moment, he is focused on growing his YouTube channel.

“Long-term, I definitely want to be a super-established YouTuber. I want to be one of the top YouTubers like I am now on TikTok. I want to take over YouTube,” said Michael in his MediaKix interview.

#7. Spencer X

Followers: 42 million
Earnings: $1.2 million
View TikTok profile

spencer x

Spencer X was born on April 20th, 1992 in Manhattan, New York.

He has been working on his beatboxing skills ever since he was a teenager when he studied it by watching YouTube videos.

He spent most of his 20s trying to make a career out of it, taking any music gig he could get, which is how he ended up working with performers as diverse as an acapella quintet, a bluegrass group, and a Russian rock band.

Spencer X posted his first TikTok video in February 2019. By autumn of the same year, he had 10 million followers. He then decided to move to LA to pursue his dream of becoming the first major beatboxing celebrity. Despite his huge following, he only had a few hundred dollars in his bank account, so he had to couch surf while trying to make things happen.

However, his financial woes were soon alleviated by Uno, Oreo, and Sony sponsorships, which allowed him to get a place of his own in Hollywood. He is still set on becoming a famous beatboxer and has big dreams. Spencer X hopes that one day, the Coachella people will call him up and say, “Hey, Spencer, you’re the guy—you’re headlining Coachella as a beatboxer”.

“I’m here to show people that a lot is possible in what we thought was impossible” he told Forbes.

Conclusion

We live in unprecedented times.

Today, teenagers can get famous by simply making short videos and sharing them on social media.

Moreover, these adolescent social media icons sometimes become millionaires pretty much overnight.

How will they handle fame and fortune acquired at such a young age?

And how will this phenomenon affect society as a whole?

Only time will tell.